Houd Studio
The analytics product that collects your Instagram data every night and shows reach, audience and posting times in a single panel.
You see what is going on
Four screens that show how your account is doing, which content lands, and who your audience is.
Overview
A 30-second answer to "how is this period going?" Followers, reach, engagement; comparison with the previous period; notable jumps in reach.
Posts
Reach, engagement and engagement rate by viewers for every post. You see one by one which content did well and why.
Performance
Four tabs on one screen. Monthly performance shows the trend; the audience breakdown shows who your followers are by age, gender and city; the posting-times heat map shows the hours your audience actually engages, so you no longer need the "everyone posts at 9pm" rule of thumb; content types compare photo, video and album.
Planning
Your campaigns, goals and notes in one place. Campaign rows are pulled from your ad account every night; the goals and the notes are yours.
You can trust the numbers
We tell you how far a number can be trusted, and we keep the history Instagram deletes.
Data Reliability
Every data screen states the coverage of that data. We tell you how much you can trust a number; we do not invent numbers we don't know.
Follower History Archive
Instagram only gives 30 days of follower history. Houd Studio records this data for you every day; your history accumulates for as long as we work together and is not lost.
It interprets and it scales
AI-assisted assessment when raw numbers are not enough, and a multi-account workspace when one account is not enough.
Houd Strategy
AI-assisted assessments drawn from your past data: finding, evidence and recommendation are presented together.
Houd Kreatif
Generates postable image ideas from the topics you pick. You can enlarge or download the result, or have the personas evaluate it before you post. The approximate cost is shown next to each image, and your remaining allowance sits at the top of the page.
Houd Audience
People representing your audience, generated from your account's measured age and city data. Each field says whether it is a measurement or an inference — they are not real people, and we say so.
Competitors
Follower count, posting frequency and average engagement for the public accounts you track, on the same axis as your own. Public data only, no AI. Instagram does not share other accounts' reach, so we do not show it.
Multiple accounts, one panel
If you manage more than one brand or account, you reach all of them with a single login; each account's data is kept completely separate.
Today we work with Instagram business and creator accounts. More platforms are on our roadmap.
There are two ways to decide
On instinct
- "Posting at this hour seems to get more views."
- "Last month was good I think, I don't quite remember."
- Followers dropped, nobody knows why.
- You walk into a collaboration talk with a screenshot.
On data
- The hours your audience actually engages, on a day × hour map.
- Comparison with the previous period, open in the panel.
- Follower movement recorded day by day; you can see which day the drop happened.
- You download the age and city breakdown as a PDF report and put it on the table.
The journey of your data
From the day you connect, the same path runs every night. There is nothing for you to do.
We connect through Meta's partner access. Your password is never requested at any point.
Nightly collection
Every night at 02:00 we fetch post metrics, audience breakdown and follower status.
Archive
Every day collected is recorded. It stays with you after Instagram drops it.
Panel
The numbers spread across the screens, and every screen states that data's coverage.
Instagram forgets, we don't
This is the most concrete difference. Instagram shares some data with limited history; we record every day from the moment you connect.
| Data | What Instagram gives | In Houd Studio |
|---|---|---|
| Follower history | Last 30 days | From the day you connect until today, day by day |
| Post metrics | Posts from the last 90 days | Permanent from the day they are collected |
| Audience breakdown | A snapshot | Accumulates period by period, can be compared |
| Posting times | None | Computed as a day × hour map |
The difference compounds: the longer we work together, the longer the history you hold.
When you need more than a panel
Houd Studio shows you the data. If you need someone to produce the content, run the account and manage the ads, that's us too.
Video shooting and content production
Shooting at your business, editing, and content ready to publish.
Social media management
Content calendar, publishing, engagement management — all in the direction the data points.
Ad operations
Setting up and running Meta ads: budget, targeting, measurement.
Analysis and reporting
An expert reading of your Houd Studio data: what works, what should change, what to do next month.
Our service partners use Houd Studio — every result of our work is in your panel, in plain sight.
Frequently asked questions
What is Houd Studio?
An AI-assisted analytics product that collects the Instagram data of businesses and creators every night and shows it in a single panel. Built by Houd Analytics in Istanbul.
Do I have to give you my Instagram password?
No. We never ask for your Instagram password at any point. The connection is made through Meta's partner access model.
Which accounts does it work with?
Instagram business and creator (professional) accounts. If you have a personal account you can switch it to a business account in a few minutes; we explain the steps inside the panel.
How often is my data updated?
Automatically, every night. You always see the last update time in the panel; we do not promise real-time data.
Who owns my data?
You do. We are the processor of your data, not its owner. You view it in your panel and download it as a PDF report. When you ask us to delete it, we do so as soon as we receive your request, and never later than 30 days.
Will my past data be included?
Instagram shares some data with limited history: 30 days of follower history, and post metrics for posts from the last 90 days. From the day you connect we keep a record every day; your history accumulates with us and is not lost.
Can I manage more than one account?
Yes. Each account is a separate workspace; the data never mixes. It was designed for agencies and multi-brand setups.
What about data protection?
We process personal data within the scope and purposes written in our data processing notice. We use Google Analytics for visit statistics on this site; it asks for your cookie preference and we follow your choice.
What is the difference between Houd Studio and the services?
Houd Studio is the product you use yourself. With the services we take on content production, account management and ad operations; Houd Studio becomes the measurement layer of that work.
Will platforms like TikTok and LinkedIn be added?
They are on our roadmap. We don't promise dates; when one is ready, our existing partners hear first.
Start collecting your social media data today.
Write to us with your questions; if you'd like to look around the panel, signing up takes two minutes.